Christy Benson: Master Teacher Symposium - fun exercise on sustainable vs. greenwashing companies

Christy Benson of Elon University (cbenson@elon.edu) will present a fun example of an in-class exercise at the ALSB annual meeting this August (www.aslb.org). In her words: "It's called 'Sustainable Business: Walking the Talk or Greenwashing'.... basically it's an exercise meant to help students decide for themselves which companies are making meaningful changes to become sustainable, versus which are making hollow claims for marketing/PR purposes."